Welcome to STRANDS Hair Color

Behind every truly professional hair color line is a truly professional company that never compromises on quality.

From R&D and innovative technology to high performance and ongoing education support, the STRANDS brand stands proudly for what you as a discerning colorist have come to expect … and deserve.

Read More

Behind the Color

The Company Behind the Color

Headquartered in beautiful Palm Desert, CA, STRANDS Hair Color Founder and CEO Mirela Marinescu describes her company’s new permanent cream color system as a high-end designer boutique collection that consistently delivers high-end results. Having discovered the original established color technology in Italy, Mirela directed her lab resources there to adapt and create permanent color formulas exclusively for the American colorist and client. A decade later, and to Mirela’s critical standards, beautiful results emerged: The STRANDS Hair Color Collection with Argan Oil and Keratin, featuring RELEXIONS™ (low ammonia) and COLOR LUST (ammonia-free) formulas.

Read More

The People Behind the Company

The STRANDS Hair Color team represents many decades of individual success stories in the professional beauty industry. Bridging all generations, each brings their own brand of knowledge and passion to the creative, trendsetting world of the Strands colorist.

Owning our own salons, spas and schools gives us direct access to observe practical product performance on an ongoing basis. STRANDS must consistently perform within our own real world of color use — before we would ever introduce anything to you. Being in the business, our internal standards are critically high — and STRANDS has passed with flying colors.

As we proudly launch our color collection nationally, we know you’ll agree… STRANDS is colorist-worthy and ready-to-wear for your fashion-aware clients throughout the country. As our tag line says: Discover Strands … and Ignite Your Color Passion!

Read More

The People